Fitbit Highlights Versatility in New $200 Smartwatch

Fitbit on Tuesday added a new smartwatch to its wearables line with a pricetag of US$199.95. The Fitbit Versa, which will reach global retail outlets in next month, will be the lightest metal smartwatch in the U.S. market. It includes a new dashboard that simplifies the way health and fitness data is accessed on the device. Versa mixes health and fitness programs, such as 24/7 heart rate tracking, onscreen workouts and automatic sleep-stage tracking, with smart features like quick replies on Android and on-device music. Although the Versa’s operating system…

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WiFi Routers Riddled With Holes: Report

Most WiFi router vendors have not patched numerous firmware vulnerabilities discovered more than two years ago, according to a report Insignary released on Tuesday. OEM firmware built into WiFi routers use open source components that contain numerous known security vulnerabilities that can be exploited by hackers, it notes. Insignary, a startup security firm based in South Korea, conducted comprehensive binary code scans for known security vulnerabilities in WiFi routers. The company conducted scans across a spectrum of the firmware used by the most popular home, small and mid-sized business and enterprise-class WiFi…

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Email Marketing Goes Hand-in-Glove With E-Commerce Shipping

ShippingEasy on Thursday launched Automated Email Marketing as an addition to its customer management module. This new tool has a powerful rules engine that helps users increase sales, the company said. It can carry out the following actions: Set up a trigger to send an email to first-time buyers immediately after an order is downloaded — customized with a logo and specific coupon code if desired; Automatically send an email requesting customer feedback on the order and shipping process, defined by order size and set for sending after a specific interval…

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SpaceChain, Arch Aim to Archive Human Knowledge in Space

SpaceChain on Monday announced that it has entered a partnership with theArch Mission Foundation to use open source technology to launch an ambitious project involving the storage of large data sets in spacecraft and on other planets. Arch Mission will load large quantities of data onto SpaceChain’s satellite vehicles with the eventual aim of storing data on other planets. “The goal of archiving and preserving knowledge of future generations will advance archiving science and human knowledge by itself,” SpaceChain cofounder Zheng Zuo said. “The ambitious goal of disseminating this knowledge throughout the…

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Rise in Mobile Commerce Fuels Demand for Omnichannel Service

Omnichannel support and communications are becoming essential for brands, as consumers’ increasing use of mobile devices to make purchases and access content fuels their demand to be able to connect with companies or customer service when and how they want. However, brands lack the necessary expertise and infrastructure, and are turning to mobile network operators, or MNOs, to acquire omnichannel capabilities, suggests data gathered by the CMO Council. The organization considered the survey responses of marketing leaders, along with interviews with senior marketers at various major companies, plus comments from a…

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Voice Shopping Set to Skyrocket

The voice shopping market in the United States will rise from its current US$2 billion valuation to $40 billion by 2022, according to survey results OC&C Strategy Consultants released last week. The trend is being driven by a surge in the number of homes using smart speakers, from the current 13 percent to 55 percent by 2022. It’s likely that Amazon will continue to dominate this channel, the survey results suggest. Amazon Echo currently has 10 percent penetration of homes in the U.S., while Google Home has a 4 percent market share.…

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Has Marketing Automation Started Making Sense?

B2B marketing automation has a long way to go, suggest the results of a recent survey of more than 350 marketing professionals in the United States and Europe. Act-On Software commissioned Econsultancy to conduct the research for its State of B2B Marketing report released last week. Only 51 percent of respondents said the CMO or equivalent took a keen interest in marketing automation, and just 37 percent said the issue got executive support outside the marketing department. Among the other key findings: Only 27 percent of the respondents strongly agreed that marketing…

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The Painfully Persistent B2B Sales and Marketing Divide

The historical sales and marketing team divide has been getting worse, suggests a B2B report InsideView released this week. A disconnect between sales and marketing can have a direct impact on companies’ top and bottom lines. The 995 United States-based sales and marketing professionals who responded to the InsideView survey came from a cross-section of industries throughout the country. Fifty percent of the respondents were in sales and 40 percent were in marketing, with the remaining 10 percent classified as “other.” They represented a range of company sizes, from small businesses to…

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